TRANSFORMATION
A creature that begins as one thing and becomes another.
Carlos has called transformation the work of a lifetime. The butterfly serves as a reminder that growth is always possible.
Wear the Message, Live the Meaning
More than jewelry, Santana Now creates meaningful reminders inspired by the spirit of Carlos Santana - symbols that encourage us to live with purpose, connection, gratitude, and authenticity.
Symbols to Live In
Every piece carries a story.
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PEACE
Peace is not something we find.
It is something we choose. Hidden within the peace sign hangtag is sawdust gathered from the Woodstock stage where Santana performed in 1969. A symbol of a historic moment, carried as a reminder that peace begins within.
HERITAGE
We honor where we come from.
In Mexican tradition, the skull celebrates ancestors, memory, and a life fully lived. A reminder that our roots shape our journey.
Craftsmanship Meets Soul
Ethically Sourced Materials
Every stone and metal selected with intention and integrity
Handcrafted Details
Designed with the care of 30+ years of fine jewelry expertise
Wearable Art
Each piece tells a story rooted in music, culture, and meaning
Everyday Talismans
The latest from our studio and workshop.
Fine Jewelry. Deep Meaning.
Santana Now merges the quality of fine jewelry with the soul of a musical legacy. Each collection bridges cultures, celebrates self-expression, and honors the belief that artistry has the power to unite us all.
Our Mission of Giving Back
Proud supporter of the Milagro Foundation, founded by Carlos Santana and his family.