"The power to change everything lives in the NOW."
Desde el Corazón — From the Heart
Santana Now was born from a shared vision: to capture the spirit, soul, and artistry of Carlos Santana in a collection that transcends jewelry and becomes a celebration of culture, creativity, and connection.
Founded by Noreen Paris, a fine jewelry industry veteran with over 30 years of creative leadership at luxury houses including Tiffany & Co., David Yurman, and John Hardy, Santana Now unites the worlds of music, design, and meaning.
Heart. Soul. Mind. Body. Cojones.
We are guided by four universal truths
Peace
A Frequency
Carried in every piece we create, meant to resonate with the person who wears it.
Unity
A Way of Being
We are all connected. Our collections reflect that truth across culture, spirit, and craft.
Oneness
A choice we make
Every material, every maker, every decision guided by the belief that we share one world.
Love
Every day
Not just a feeling. A practice. The foundation of everything the Santana Now collection stands for.
Our Mission of Giving Back
Proud supporter of the Milagro Foundation, founded by Carlos Santana and his family.
We are proud to be affiliated with
